The business behind the fun: At Old Navy, I zeroed in on inefficiencies and smoothed a path to make room for creativity and innovation, a.k.a. fun!

By changing how we think about and assort our ranges, I’ve refocused our energy on developing the most authentic and trend-right washes in the market while simultaneously reducing over-development by 18% and shortening rounds of approvals by 32%.

Seasons Fall '22 - Spring '24

 
Womens DENIM 
Launch and Re-launch

Let’s get LOOSE for Fall!

Fall 2023’s must-have leg shape is loose!

The season of denim is here and it’s more comfortable than ever! Leveraging the success from the Spring launch’s of the new Baggy franchise and OG Loose and Balloon Jean. Now bringing in new favorites with the updated Boyfriend launch. Three instant love fits in new authentic fabric with just enough stretch and all the character and details you love from your BF’s favorite pair but made for her.

Fall 2023 Boyfriend Relaunch

A Year of Newness

  • Fastest growing new launch. By leveraging a franchise she loves, this style has over-taken 2nd place for style productivity

  • Protecting novelty in all the right places. Mom jean but make it fashion

  • It's a hit! Launched a new trend franchise. This has all the feels, from authentic rigid denim, baggy fit, and soft hand.

Read on for more 
Assortment Strategy

With each season comes the fun of bringing in newness.

And with newness comes the game of sudoku to make sure each wash and style has a place all its own.

1

seasonal trend point of view

leg shape
range with reason

requests

2

telling a story through wash

3

inspiration

submits

comments

results

More…

In the news

According to Oprah Daily - We're the Best!

The Oprah Daily's Guide to the Best Jeans for Women was just released and our Women's Extra High-Waisted Sky-Hi Wide-Leg Jeans were named the best high-rise jean. This recognition is a great example of how teams are delivering great product with innovation and value, that is both customer-right and on-trend.

Congratulations to our cross functional Women's Denim team for continuing to drive creative excellence!

The 7 Best Old Navy Jeans, According to Editors

”We scoped out hundreds of options at Old Navy, from the retailer's new arrivals section to its tried-and-true bestsellers, and picked out our favorites, including everything from dark denim and light-wash silhouettes to raw hem jeans and slouchy styles. Ahead, learn more about our editors' go-to skus with photos — including a pair that "hug you in all the right places" without feeling "overly tight or constricting" to another style that not only "looks really cool on" but is "comfortable, too." Check out all six of our faves ahead.”

Whoa: 40,000 Pairs of These $30 Jeans Are Sold Every Day

“Today, I opened an email that contained a bold statement: Old Navy asserts that 40,000 pairs of its Rockstar Skinny Jeans are sold every single day. Let that sink in for a minute. They come in a ton of different colorways and sizes, so it's a safe bet that fans of the jeans own multiple pairs. The jeans even got their own honorary Walk of Fame star, and Chloe and Halle Bailey were on hand to celebrate, showing off how good the jeans look IRL.”