Close-up of the word 'maurices' in teal-colored lowercase letters on a white background.
The Avengers logo with a blue circular border, a stylized letter A in the center, and the word American in a curved text at the bottom.
Three women hugging each other and smiling against a blue background.

Womens DENIM

Seasons Fall - Holiday '24

Freelance project: Strategic design direction for five denim departments. Work spanned trend research, seasonal planning, and full Fall/Holiday assortment design from concept through sketch.

Trend

Cover page of a fashion report titled "A Year in Denim 2024-2025" with three models wearing denim jackets and jeans on the left, and the title "Denim Trend Snapshot" on the right, author Kate BonDurant.
Title slide of a presentation titled 'A Year in Denim 2024-2025' with the subtitle 'Denim Shades' and the text 'Key levels to anchor a seasonless denim range' on a dark blue background.
A woman wearing a black sweatshirt and grey washed-out wide-leg jeans standing indoors near a mirror in a bedroom.
Fashion catalog featuring models in dark indigo denim outfits, showcasing different styles and settings for spring and fall seasons.
A woman wearing a loose denim jacket and wide-leg jeans standing on outdoor stairs, holding a burgundy purse.
A woman wearing a brown denim jacket and wide-legged pants standing against a plain wall, with various brown pants styled in a fashion catalog.
Title slide of presentation titled 'A Year in Denim 2024-2025,' with the main title 'Denim Washes,' and a subtitle 'Wash, dry processing, and damage trends.'
Website displaying denim jeans for different seasons, with large images of jeans and women styling them, including options labeled spring, summer, fall, and winter.
Fashion catalog page showcasing vintage wash jeans for spring to winter, featuring five women in denim outfits and jackets in urban settings.
A fashion guide showing denim jeans with knee damage for different seasons, featuring images of women wearing jeans and text about knee pain and denim styles.
A title slide for a presentation titled "A Year in Denim 2024-2025" with the subtitle "Must-Have Trends" and a note about key themes, stories, and details.
Fashion website featuring denim outfits for all seasons; models wear different denim styles in various settings.
Display of women's wide-leg jeans for different seasons, with a focus on cuffing style, featuring models wearing wide jeans with cuffs and high heels, in a clothing catalog layout.
A woman wearing light blue denim jeans and a cropped denim jacket, standing sideways against a white background, with her hands in her pockets and gray high-heeled boots.
Title slide of a presentation called 'A Year in Denim' with the subtitle 'Shapes and silhouettes to drive core and trend shoppers' in blue tones.
A woman wearing a black turtleneck sweater and light blue straight-leg jeans, taking a mirror selfie in a cluttered room.
Fashion guide showcasing different fit styles of jeans for each season, with a model wearing high-waisted, wide-leg light blue jeans on a runway, and four other models wearing various jeans styles for spring, summer, fall, and winter.
Fashion catalog page featuring oversized denim jackets and jeans, with seasonal categories listed as spring, summer, fall, and winter.
A fashion runway with a model wearing a denim blazer, jeans, and a black lace top, with other models in denim outfits in the background. Part of a promotional webpage for denim blazers.
Fashion magazine layout promoting trench coats for spring, featuring a model in a long denim trench coat with sunglasses, alongside smaller images of women in various trench coat styles.

Direction

A woman wearing oversized black sunglasses, a denim jacket, and a patterned sweater, sitting outdoors in a snowy setting with falling snow and a blue background, promoting a denim line plan for fall and holiday 2024 by Kate BonDurant.
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