Graphic with the text 'LANDS END' and a lighthouse icon on the right side.
Person standing next to a large stack of books against a plain gray wall, wearing a beige sweater, a plaid skirt, and brown boots, with text that reads, 'LANDS' END. READ ANY GOOD LOOKS LATELY?'.

Seasons Fall '10 - Fall '14

A brand with a legacy of quality, timeless products, and a loyal customer base—an ideal environment for a designer to grow. From day one, I stepped into the role of design lead, reporting directly to the Director. I quickly mastered taking a concept from ideation to execution while providing clear direction to remote contractors.

This opportunity allowed me to explore multiple product categories, develop a deep understanding of diverse lines, and learn what truly resonates with customers, shaping successful, beloved designs.

Young woman in pink cardigan and striped dress sitting on a car outdoors
A woman with blonde hair wearing a white sleeveless dress and a blue and white patterned scarf around her neck, smiling and looking to the right, with the ocean in the background.
Woman wearing a white sundress, sunglasses, and a brown belt, standing outdoors against a blue sky and distant mountains.

Trend + Concept

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A collage of images featuring swimwear and beach scenes, including illustrated women in swimwear, a couple at the beach, an aerial view of beach umbrellas and shoreline, fashionable swimwear models, and tropical-themed designs, with the text "Swim Ma
Collage of beach-themed clothing and scenery, including a woman in a pink striped cover-up with a large beach bag, a woman in sunglasses and a yellow long-sleeve top in the ocean, a colorful floral pattern, a display of swim tees on a rack, and beach
Collage of women engaging in water sports including surfing, paddleboarding, and beach activities, with a wooden beach hut, and text promoting aqua sport, aqua terra, aqua fitness, water sports, scuba, beach camouflage, and bodycon clothing.
Collage featuring three women in summer outfits, floral and abstract patterns, and striped background, with text promoting a beach club event in Cannes.
Collage of images featuring a southern-style house exterior, a woman lounging in a swimsuit and sunglasses, a blue and white floral patterned mug, a poolside area with chairs and umbrellas, a close-up of blue and white floral textile, and a pool surr
A collage of five images promoting slendersuits for Palm Beach Weekend. The photos include women posing in various swimwear and fashion outfits, with a black and white abstract pattern on one section and a colorful patterned section on another.
Collage of women in fashionable clothing and swimwear at beach and marina, with striped umbrellas and a runway show, featuring models in swimsuits and dresses.

SP | SU 2013

A model collage featuring women in casual outfits, including tops, pants, and sweaters, from the brand Lands' End with the title 'Starting' written in red cursive.
Woman wearing gray pinstriped pants, an orange top, a brown belt, and navy blue sandals, standing against a white background.
Image of four pairs of sport knit shorts in different colors labeled A to D, with the text 'Sport Knit Collection' at the top and 'Guaranteed Favorite' at the bottom, along with descriptive text.
Comparison of three types of women's pants: crop leggings, refined stretch crops, and French terry crops, each styled on a model.
Woman in white shirt and pink pants standing in front of a white curtain
Fashion magazine featuring women wearing different types of pants: slim crops, slim ankle chinos, chino trousers, and striped pants.
Person wearing black dress pants, a white shirt, and beige heels, standing against a light backdrop.
Two women modeling shorts against a white background with thick rope. The woman on the left wears blue Bermuda shorts with a yellow belt, a sleeveless top, and sandals. The woman on the right wears white shorts with a green belt, a pink top, a stripe
Black and white logo of a lighthouse inside a circle.
Compared fashion styles: cropped, full elastic, and trousers, with models wearing different colored pants and shoes.
A woman with long brown hair wearing a black and white striped shirt, patterned blue pants, and sandals, standing against a white background.
Three women dressed in different styles of pants and tops, standing side by side. The first woman wears beige straight-leg pants with a blue top and scarf. The second woman wears dark blue ankle chinos with a striped top. The third woman wears colorf
Person wearing floral patterned cropped pants in green, blue, and yellow, paired with a blue top and sandals, standing in front of a white background.
A woman wearing a white and navy striped knit blazer, blue trousers, beige wedge sandals, and a red and white headband, sitting on a white stool, smiling at the camera. To the left are fabric color samples. The text describes the blazer and provides
Side view of a person wearing beige pants with paint splatters, a pink shirt, and white sneakers against a plain background.
A woman flying a yellow kite on the beach.
Pair of navy blue sweatpants and a folded light gray pair of joggers on a light-colored surface.
A woman smiling, wearing a white button-up shirt, colorful floral pants, and pink sandals, standing with her hands on her hips.
Back view of woman wearing navy dress pants and nude high heels.

FA | HL
2012

Bottoms Relaunch: Chino and Fit Franchise

  • Fashion advertisement featuring a woman in a yellow top and blue pants, a man in a navy jacket with green pants, and a woman in a blue coat with red pants, promoting colorful clothing for men and women.
  • Advertisement for slim ankle pants, featuring a woman in blue pants and beige heels on the left, and a woman sitting in a green chair wearing red shirt, purple pants, and beige heels on the right.
  • Advertisement for stretch bootcut pants featuring a woman in yellow pants and a woman in teal pants sitting on a yellow chair.
  • Advertisement for straight-leg pants. The image shows a woman in khaki straight-leg pants, with a blazer, standing on the left side, and another woman in bright pink pants, a navy blazer, and heels, sitting on a chair on the right side.
  • Advertisement for stretch trousers showing a person wearing mustard-colored stretch trousers and a woman in red stretch trousers with a beige jacket, striped shirt, and brown shoes, with text about fit options.
  • Advertisement for 7-day fit pants featuring a woman in khaki pants and a woman in maroon pants, showcasing different fit options and styles.
A woman with long dark hair, dressed in a blue shirt and green pants, sitting on a yellow chair with leopard print high heels, smiling with her head resting on her hands.
A collection of colorful corduroy pants arranged in a fan shape on a tan background, with text emphasizing their vibrant variety and fall style.
Two women modeling casual outfits. The woman on the left wears a beige long-sleeve top, brown cord leggings, and beige flats, with a red scarf. The woman on the right sits on a wooden stool, wearing a red cardigan, a light blue shirt, dark blue cord
A woman with brown hair smiling, wearing a gray ribbed top and red ankle-length pants, sitting with her arms extended forward and knees bent, with black high-heeled shoes.
Two women modeling colorful fashion outfits, one in teal pants and a striped top with a tan blazer, the other in yellow pants and a white shirt.
Two women in professional attire, both wearing beige trousers. The woman on the left has a blue cardigan, a pink scarf, and black loafers, smiling with her hand on her hair. The woman on the right has a light blue polka dot shirt, a brown belt, and r
Advertisement for stretch chino trousers with a woman wearing caramel-colored trousers, standing with one hand on her hip.
A young woman with long, wavy brown hair wearing a sleeveless, knee-length gray dress with a brown sheer neckline detail, standing against a plain light background.
A woman in a red dress and a dark cardigan walking through a grassy field, smiling and holding hands with someone.
Three women's tops on a yellow background: a leopard print dress, a burgundy floral lace top, and a magenta blouse with a bow tie.
A young woman with long, wavy blonde hair and blue eyes, wearing a patterned blouse, a maroon cardigan, and tan pants, standing outdoors with a blurred grassy background.
A woman wearing a red and black floral jersey dress with a brown belt, gold necklace, and her left arm at her side.
A woman with long, wavy brown hair smiling outdoors, wearing a yellow cardigan over a floral dress, accessorized with a gold chain necklace and a brown belt.
Stacked folded men's shirts with various floral and striped patterns in different colors including blue, green, pink, and plaid.
A purple dress with three-quarter length sleeves and a cowl neck is displayed on a mannequin. Next to it hangs a large brown leather tote bag. In the foreground, beige shoes with a bow are placed on the floor, and a folded beige blanket rests on a wo
A woman in a rust-colored blouse and black skirt stands outdoors with her hand on her hip, smiling at the camera. She is wearing a long necklace and a purple cardigan.
Two women in fashion outfits. The woman on the left wears a teal dress with 3/4 sleeves, a waist tie, and a patterned scarf around her neck. The woman on the right wears a black sheath dress with a red belt, a light-colored cardigan, a patterned scar
A woman with wavy brown hair and glasses wearing a black long-sleeve top, a gray jumper dress, and black knee-high boots.
Stacked folded dress shirts in various colors and patterns with labels indicating fabric names, on a beige background. The shirts include colors like blue, white, pink, and patterned designs.
A woman with long wavy brown hair, wearing a green dress with a brown belt, a patterned scarf, pearl necklace, and holding a wooden clutch.
A woman wearing a fitted magenta dress with 3/4 sleeves, accessorized with gold necklaces, a brown belt with a gold buckle, and carrying a large brown handbag with a scarf tied to it.
Six colorful dresses hanging on a white background, labeled from left to right as Sand Bar, Aubergine Plum Paisley, Wineberry, Pine, Bittersweet, with a floral scarf to the far left.

SP | SU 2012

A young woman with red hair and a polka dot headband smiling while holding a yellow umbrella outdoors, wearing a sleeveless black dress with a white collar and a bracelet on her wrist.
A display of colorful collared polo shirts hung side by side, featuring various solid colors and striped patterns.
A woman in a blue wrap dress with white and black floral embroidery, smiling with eyes closed, standing outdoors.
Three mannequins showcasing different dresses. The first dress is sleeveless with a white background and large purple floral print. The second dress is short-sleeved, solid merlot color, with a tied waist. The third dress has a leafy green and purple
A woman with blonde hair in a green sleeveless dress standing near the water, looking into the distance with one hand raised to her forehead.
A woman leaning on a white vintage car, wearing a pink cardigan over a coral and orange striped dress with a wide woven leather belt, smiling at the camera.
A woman wearing a purple dress holding books and a floral scarf outdoors.
A woman smiling outdoors wearing a wide-brimmed hat, coral top, and plaid shorts, sitting on a picnic blanket next to a cooler.
A woman wearing a sleeveless, floral sundress holding a straw hat in one hand and a vintage microphone in the other, outdoors on a bright day.
A woman in a red dress sitting on a blanket outdoors, holding a glass of water, with a man lying down next to her. There are fruits and flowers on the blanket, and a handwritten text overlay promoting knit dresses.
Display of four mannequins dressed in colorful women's dresses and accessories. The first mannequin wears a pink dress. The second mannequin wears a white top with a striped scarf and a green skirt. The third mannequin wears a blue dress. The fourth
A woman in a blue floral dress standing outdoors next to a stone wall, holding a leash attached to a happy white and tan dog. She is smiling and looking up, with trees and a mountain in the background.
Cover of Lands' End magazine featuring a woman in a green dress with pearl necklaces, sitting outdoors.
Two women smiling and walking outdoors, wearing floral dresses. One woman has long dark hair styled in a loose wave, wearing sunglasses, and a purple scarf around her neck. The other woman has blonde hair styled in loose waves.
A woman in a white dress standing on a sailboat, smiling, with the ocean in the background, and handwritten text about comfort in a dress.
Six mannequins showcasing different colorful women's dresses and outfits.
Woman with blonde hair wearing sunglasses and a plaid dress with a belt, standing outdoors near water.
Woman in a floral sleeveless dress standing outdoors against a clear sky, looking to the side.
Woman with short dark hair wearing sunglasses, seated on the deck of a boat, looking into the distance, with water and sky in the background.
A woman sitting in a large, round, wicker hanging chair outdoors on grass, wearing a red, green, and white plaid dress, smiling at the camera.
A woman in a floral summer dress standing near water, with a pink scarf around her neck.
A woman with dark hair wearing a navy blue dress with a white belt, a red bandanna, and a scarf around her neck, standing outdoors in a park with trees and grass in the background.
A woman with long, wavy brown hair wearing a green and white dress with blue and green floral patterns, holding a camera, sitting by a vintage white bicycle.
Seven mannequins displaying colorful dresses in pink, white, red with white polka dots, red with black pattern, green, burgundy, and gray with white stripes.
A woman with blonde hair wearing a navy sleeveless top and a white embroidered tie-back skirt, holding a wide-brimmed hat, standing on a sailboat with a blue sky background.
Three blue and white striped and solid light blue casual dress or tunic tops hanging on white hangers against a white background.
A woman with long, blonde hair smiling, wearing a red dress, holding hands with a young girl on a beach with cliffs and blue sky in the background.
A woman in a blue floral dress standing outdoors next to a stone wall, holding a leash connected to a happy white dog.

Fall - Holiday 2011
Highlight Reel

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